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Cadillac Account in Review; Modernista Will Not Defend

Advertising Age  Oct 09 09

DETROIT (AdAge.com) -- General Motors' Cadillac has started a review for a new creative ad agency, and incumbent Modernista, Boston, has decided not to participate, Brian Nesbitt, general manager of the luxury brand, said today in a statement.

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What Landing Cadbury Would Mean for Kraft, Ferrero, Hershey

Advertising Age  less than a day ago

CHICAGO (AdAge.com) -- Cadbury is the chess piece that could determine who leads the world's confectionery market, depending on whose hands the company ends up in.

Verizon Wins Round 1 in Legal Spat With AT&T

Advertising Age  2 days ago

SAN FRANCISCO (AdAge.com) -- Verizon Wireless has won round one in the widely publicized legal tussle with rival AT&T, which recently sued the leading carrier over an ad campaign that AT&T claims misleads consumers about its network coverage.

Starbucks Rings in the Holidays With Big Social-Media Push

Advertising Age  2 days ago

CHICAGO (AdAge.com) -- Get ready for Starbucks Holiday 2.0. The brand is going big in social media this year, having learned that its consumers want to participate in a variety of ways.

Local TV Media Buyers Howl at Nielsen's Metric Shift

Advertising Age  2 days ago

NEW YORK (AdAge.com) -- The American Association of Advertising Agencies has written a blistering letter to Nielsen, the media measurement firm, over a decision to change the metric on which ad deals for local TV ads are transacted.

Recession May Be Over, but Worst Likely Still to Come for Advertising Industry

Advertising Age  2 days ago

LOS ANGELES (AdAge.com) -- Ad-industry employment has increased for the first time in a year, a hopeful sign of recovery following a deep recession.

Recession Leads Campbell to Overhaul Cooking Site

Advertising Age  3 days ago

CHICAGO (AdAge.com) -- Just in time for the holidays, Campbell Soup Co. has completed an overhaul of its cooking site, CampbellsKitchen.

For Big-Spending Consumer Brands, Has Scale Lost Its Power?

Advertising Age  3 days ago

BATAVIA, Ohio (AdAge.com) -- Have digital and social media leveled the marketing playing field so much that scale is losing its power?


Newsweek Seeks Investors for Arthur Frommer's Budget Travel

Advertising Age  3 days ago

NEW YORK (AdAge.com) -- Arthur Frommer's Budget Travel magazine is not shutting down, contrary to rumors, but its owner is seeking new equity investors for the title or even an outright sale, according to people familiar with the process.

Crocs Moves Global Business to Cramer-Krasselt

Advertising Age  4 days ago

CHICAGO (AdAge.com) -- Crocs has shifted its global creative, media, digital and PR business to Cramer-Krasselt, Chicago, following a review.



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