DETROIT (AdAge.com) -- General Motors' Cadillac has started a review for a new creative ad agency, and incumbent Modernista, Boston, has decided not to participate, Brian Nesbitt, general manager of the luxury brand, said today in a statement.
Full story...
CHICAGO (AdAge.com) -- Cadbury is the chess piece that could determine who leads the world's confectionery market, depending on whose hands the company ends up in.
SAN FRANCISCO (AdAge.com) -- Verizon Wireless has won round one in the widely publicized legal tussle with rival AT&T, which recently sued the leading carrier over an ad campaign that AT&T claims misleads consumers about its network coverage.
CHICAGO (AdAge.com) -- Get ready for Starbucks Holiday 2.0. The brand is going big in social media this year, having learned that its consumers want to participate in a variety of ways.
NEW YORK (AdAge.com) -- The American Association of Advertising Agencies has written a blistering letter to Nielsen, the media measurement firm, over a decision to change the metric on which ad deals for local TV ads are transacted.
LOS ANGELES (AdAge.com) -- Ad-industry employment has increased for the first time in a year, a hopeful sign of recovery following a deep recession.
CHICAGO (AdAge.com) -- Just in time for the holidays, Campbell Soup Co. has completed an overhaul of its cooking site, CampbellsKitchen.
BATAVIA, Ohio (AdAge.com) -- Have digital and social media leveled the marketing playing field so much that scale is losing its power?
NEW YORK (AdAge.com) -- Arthur Frommer's Budget Travel magazine is not shutting down, contrary to rumors, but its owner is seeking new equity investors for the title or even an outright sale, according to people familiar with the process.
CHICAGO (AdAge.com) -- Crocs has shifted its global creative, media, digital and PR business to Cramer-Krasselt, Chicago, following a review.