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Philips Promotes Blenders by 'Creating' Fruits with Multiple Flavors -
Blended fruits are better than regular fruits -- and Ogilvy is out to prove it. To promote the Philips Walita Avance blender, the agency worked with molecular gastronomist Clecia Ribeiro to create fruits with two different flavors.
As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer -
Eric Fulwiler
Pinterest held its first “partner event” during Internet Week in New York on Wednesday, assembling a crowd of 300 marketers, digital- or social-agency types and others as it took a step down the road Facebook and Twitter walked before, recruiting big marketers and agencies into an inner circle with access to the platform’s resources, strategy and more.
Google Said to Consider Buying Map Provider Waze -
Google, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said.
Hiring in Digital? Look for an Expert in, Yes, Traditional Media -
Erika Weinstein
When it comes to hiring, the digital-advertising industry is in dire need of a fresh start.
Six Things You Didn't Know About BBH Creative John Patroulis -
BBH New York's chief creative officer, John Patroulis, has led the shop in a wide variety of work since he landed the post in May 2011.
Ad Age Archives: A.G. Lafley Talks Secret to P&G's Success -
What to expect from A.G. Lafley as he retakes the reins of the world's largest advertiser?
A year ago, on the day of his induction into the American Advertising Federation's Hall of Fame, Mr.
A.G. Lafley Talks Secret to P&G's Success: The Ad Age Archives -
What to expect from A.G. Lafley as he retakes the reins of the world's largest advertiser?
A year ago, on the day of his induction into the American Advertising Federation's Hall of Fame, Mr.
Bob McDonald Steps Down As P&G CEO, Replaced By A.G. Lafley -
Bob McDonald has stepped down as chairman-CEO of Procter & Gamble Co. to be replaced by his predecessor, A.
Mondelez Shifts Halls Creative Work to Wieden & Kennedy -
Mondelez International has shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its relationship with JWT.
Google Faces Antitrust Probe Over Dominance In Online Display Ads -
Google is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.
