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Bob McDonald has stepped down as chairman-CEO of Procter & Gamble Co. to be replaced by his predecessor, A.

Mondelez International has shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its relationship with JWT.

Google is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.

McDonald’s CEO Don Thompson delivered a pointed retort to critics at the chain’s annual shareholders meeting Thursday morning: “The way you describe us is not who we are.

ALLISON ARDEN

Encouraging news came earlier this year when McCann released the results of a study out of its Truth Central initiative: four out of 10 consumers say they "love" advertising -- and 69% said they think advertising has the power to make the world a better place.

Bungie and Activision have launched "Law of the Jungle," a live-action trailer for the much-anticipated game "Destiny" -- this being the first collaboration between the developer and publisher.

Advertising Age Player

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"Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.

CNN is starting a late-night Friday talk show hosted by George Stroumboulopoulos next month, the network said today.

Twitter is attempting to deepen its links to TV -- as well as skim TV ad budgets -- with a series of new media deals and technology to target ads at TV viewers.

How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape your organization's creativity?

These topics are explored in three winning research papers, released by Advertising Age today.