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Shelly Lazarus Shares Favorite Highlights From Cannes -
Ogilvy & Mather Chairman Emeritus Shelly Lazarus shares her favorite highlights of the awards fest and thoughts on the broad scope and quality of this year's entries in this video from Cannes.
Let's Stand Up to the Attack on Marketing-Mix Models -
Randy Stone
Long-established marketing-mix models are coming under attack, with critics saying the approach was wrong all along and has only gotten worse with the emergence of digital and social media.
Target to Heavily Promote Cause Campaign -
As part of its back-to-college campaign, Target has partnered with Feed Projects, a nonprofit founded by Lauren Bush Lauren, to create a limited-edition collection.
ICrossing CEO Don Scales Steps Down -
Don Scales, president and CEO of iCrossing, is stepping down from his role exactly three years after Hearst acquired the digital shop.
Inside the Innovation Jury: What Cannes Judges Liked and Tips for Next Year's Entrants -
At Cannes, everyone's focused on what won -- which campaign, which agency, what the tallies are for the various holding companies and countries.
Unilever CMO Keith Weed at Cannes: Fighting Fragmentation with Creativity -
Creativity is only more important in an increasingly cluttered world, Unilever CMO Keith Weed says in this video from the Cannes Lions International Festival of Creativity.
Slideshow: Ad Age at Cannes -
Ad Age is out in force at the Cannes Lions International Festival of Creativity, hosting a cocktail party on the yacht chartered by Vibrant Media and a brunch panel with AOL.
Twitter Signs Up Viacom to Tweet Sponsored Video Highlights -
More TV highlights and video ads are coming to the Twittersphere.
Viacom has signed a deal to tweet sponsored video clips from shows across the company's portfolio, which includes MTV, Nickelodeon, BET and Comedy Central.
Great Marketing is Not Made in Six Days; Give It a Week, at Least -
Cal McAllister
A funny thing happened on the way to the future. We replaced the importance of patient craftwork with an overwhelming desire to hit “send.
Apple to Sell Video Ads on TVs (But Not TV Ads) -
Apple hasn't yet gone into the TV business, but it will soon be selling video ads on televisions.
