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Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers? -
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers buying inventory through AT&T's AdWorks business.
Former Initiative CEO Nick Pahade Takes Reins at Poptent -
Poptent, a company that collects and crowdsources video and creative content for brands, has named Nick Pahade its CEO.
Is a Yahoo-Owned Tumblr More Attractive to Brands? -
This story has been updated.
Like a host of other brands, Yahoo has a millennial problem, and its acquisition of Tumblr could be a step toward fixing it.
P&G Launches Major ROI Review -
Procter & Gamble Co. is the U.S.'s largest ad spenderand now it's embarking on a major review of how it measures the impact of that $5 billion-plus annual outlay.
Adland Gets a Good Look Through Google Glass -
It was Larry Page's Willy Wonka moment: The Google CEO was handing out pairs of Google Glasses to anyone who could dream up a novel way to use the device.
There's Data in That Toothbrush (And Lots of Other Products, Too) -
Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?
Sounds crazy, but it's increasingly probable as marketers mine for data beyond the usual places -- web browsers, loyalty programs and smartphones -- and capture information from pill packages, soda fountains and the most mundane of consumer implements, the toothbrush.
What You Need to Know About That Bloomberg News Snooping Scandal -
Remember that time Bloomberg News got caught using subscriber information from Bloomberg data terminals to spy on the financial industry?
Oh, right, that pretty much just happened.
New Bacardi Ad Re-Creates Rum-and-Coke History -
Bacardi USA's answer to Captain Morgan is Colonel Roosevelt.
The marketer's flagship rum brand on Monday plans to introduce a TV commercial evoking the history of the "Cuba Libre," better known as the rum and Coke cocktail, which Bacardi says was created in Cuba in 1900 as then-Col.
Would Yahoo Deal Make Tumblr More Attractive to Brands? -
Like a host of other brands, Yahoo has a millennial problem, and its potential acquisition of Tumblr could be a step toward fixing it.
Cheeky Vintner Exposes Himself to Sell His Wine -
Brandon Allen, CEO and one of the twenty-something co-founders of Santa Barbara-based vineyard Slo Down wines, bares his buns in a thong and cheekless chaps in a new online campaign to promote the vintner's "Sexual Chocolate" wine.
