Gap Awards Holiday Campaign Duties to Crispin
Advertising Age Jul 02 09NEW YORK (AdAge.com) -- Gap Inc. is busy finalizing a deal with Crispin Porter & Bogusky to handle its flagship brand's holiday campaign, according to executives familiar with the matter. The move could be a precursor to a full-blown account shift if last year's Old Navy review is any indication. Gap Inc. put out an open call for fresh creative ideas for that brand and ultimately handed the entire $200 million account to Crispin in October.
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Dobrow's Happily Adrift in a Sea of Post-Show Discourse
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