More stories from advertising age »
Smart TV Is Just Around the Living Room Corner -
With over 400 million people predicted to have Smart TVs by 2016, there is an impending "appification" of the TV that presents an enormous opportunity for brands, content creators and media companies.
Equifax Selects 360i as its Lead Agency -
Credit reporting company Equifax has named Dentsu's 360i its lead agency as it reevaluates its approach to data and analytics.
Amazon Tops Walmart in Ranking of Most Valuable Brands -
Among the biggest stories in this year's BrandZ ranking of the world's top 100 valuable brands is the rise of the apparel and retail categories, which posted approximately 20% brand value growth over last year.
Are Marketers Ready for 'Cognitive' Customer Service? -
Remember when the customer service desk was just a euphemism for a complaint bureau? Back then, customers ranted on the phone or in person about returns, wrong sizes, and overcharges.
Nutella Day Likely to Survive Unscathed -
World Nutella Day will likely survive after all.
The fan-led event, which celebrates the hazelnut spread annually in February, seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter.
What TVGuide.com Watchlist Data Reveals About the Season's New Dramas -
Since last summer Ad Age has had an editorial partnership with TVGuide.com focused on its Watchlist, a customizable entertainment guide that lets users make a list of their favorite shows, actors, etc.
The Upfront's Best Moments, Most Awkward Moments and Worst Hashtag -
Every year the big TV networks go all-out presenting their upcoming schedules to ad buyers, and every year some efforts work better than others.
The Upfront's Best Moment, Most Awkward Moment and Worst Hashtag -
Every year the big TV networks go all-out presenting their upcoming schedules to ad buyers, and every year some efforts work better than others.
How Do You Introduce a Mobile-Only Bank? With a Mobile Orchestra, Of Course. -
Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- which claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt.
Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg -
Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer.
