Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won't change, while convincing Wall Street that their union will be a lucrative one.
Bonnier Corp. and Source Interlink Media inked three separate deals on Monday that send nine motorcycle titles to Bonnier and all but one TransWorld title, as well as Sound + Vision, to Source InterLink.
This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media.
Before their annual negotiations for upcoming ad time even begin in earnest, USA Network and AMC Networks are asking buyers to adjust the starting numbers upwards.
Yahoo! to Acquire Tumblr
Promises not to screw it up
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Ever forget to record a TV show and wish there was another way to do it? Brazil's largest satellite provider, Sky, is testing a way for subscribers to record shows via Twitter.
The most glaring question regarding Yahoo's Tumblr acquisition is how it will generate more advertising revenue from a platform that, to date, has taken a minimalist approach to incorporating advertising.
Coca-Cola's long experimented with its vending machines, trying to make them more technologically advanced than the average soda-spitter-outer.
Tyler, the Creator. Rick Ross. Lil Wayne.
Brands like Mountain Dew and Reebok have turned on a dime on the recording artists they've struck deals with and dropped talent in light of a small group of critics making a lot of noise.
That the electrifying opening -- a dark, tight, frantic shot of Ken Cosgrove; a speeding carful of drunken, jowly old men; and a gun -- was not even the strangest moment in last night's "Mad Men" episode tells you just how bizarre it was.