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Dairy Queen Effort Thinks Beyond the Blizzard to Burgers and Fries -
Dairy Queen is launching an ad campaign next week in hopes that it can turn once-a-month visitors who see it as an ice cream stand into frequent customers who return for burgers, fries and chicken strips.
Vote: Which of These New Broadcast Dramas Will Get Canceled First? -
Last year Ad Age voters predicted that CBS legal drama "Made in Jersey" would be the first new broadcast drama to be canceled.
Hacking Boston With Consumer-Data Firm Dunnhumby -
"Keep Calm and Continue Testing." The Harvard student's T-shirt tagline seemed to encapsulate the mood in the frigid room filled with data crunchers.
What Tumblr and Two More Potential Huge Deals Reveal About Tech Future -
In the mid-90s, the pop band Barenaked Ladies sang out scenarios for their fantasy, "If I had a million dollars.
A Peek Into Starwood Hotels' Marketer Immersion Program -
Gone are the days when world-weary travelers preferred hotels that reminded them of home and provided a respite from the location they were visiting.
Get Ready for Innovations in a Cookie-Less World -
The majority of Madison Avenue's ad-tech stack has been built around the dated cookie-based approach.
Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts -
In ten years, there will be 50 billion industrial machines connected to the internet, predicts Stephen Liguori, executive director-global innovation and new models at GE.
Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities -
Brazilian slums were in the news recently when video taken from a police helicopter in Rio de Janeiro showed bullets raining down on a drug trafficker from one of the city's notorious favelas.
Discrimination Claim Against Interpublic Heads to Trial -
Various claims filed in April 2012 as part of a race discrimination lawsuit against Interpublic Group of Cos.
Group of Senior Execs Depart Huge to Form New Digital Shop -
Brooklyn-based Huge just got a bit smaller.
A group of senior executives from the Interpublic Group of Cos.
