Since last summer Ad Age has had an editorial partnership with TVGuide.com focused on its Watchlist, a customizable entertainment guide that lets users make a list of their favorite shows, actors, etc.
Every year the big TV networks go all-out presenting their upcoming schedules to ad buyers, and every year some efforts work better than others.
Every year the big TV networks go all-out presenting their upcoming schedules to ad buyers, and every year some efforts work better than others.
Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- which claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt.
Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer.
We can change the world. It sounds crazy, but it's true. In fact, if our ultimate goal is to create breakthrough brands, we have no choice but to make lives better.
22-year NBC veteran Marianne Gambelli has joined independent media shop Horizon Media as exec VP-chief investment officer.
Samsung topped Ad Age's Viral Video Chart last week with a decidedly un-evolved spot for its "Evolution Kit," which turns any Samsung TV into a smart TV.
ESPN is axing a single-digit percentage of its global workforce, a move that could pink-slip 300-plus employees around the world.
The Digital Place-Based Advertising Association, which represents the companies behind video screens in locations such as elevators to taxi cabs, has named media-industry veteran Barry Frey president and CEO.