Today is only the first day of the annual Licensing Expo in Las Vegas, but I am already struck by how many new brands and players are either embracing licensing for the first time or choosing to exhibit here for the first time.
Taco Bell will be testing a "Power Protein" menu this summer, a move that signals the chain's efforts to offer healthier fare.
Yum brands' Pizza Hut has launched a review for its creative account.
The business has been with Interpublic's Martin Agency since 2009, when the shop succeeded longtime incumbent, Omnicom's BBDO.
Love him or hate him, but Scott Disick of the Kardashian crew is intriguing in the American Psycho-inspired promo for Yeezus, the new album from his sister-in-law's baby daddy/rapper Kanye West.
The media Grand Prix was awarded to a small Dutch funeral-insurance company that encouraged people to say something wonderful about the people they care about while they're still around to hear it.
The Philippines has won its first Grand Prix at the Cannes Lions International Festival of Creativity -- and it’s all thanks to a clever way of making using of old-school technology.
The Cannes Lions International Festival of Creativity on Tuesday awarded its first Grand Prix in the innovation category, which was just introduced this year.
With half the week’s 16 Cannes contests decided, IBM is only the second big marketer to win a Grand Prix.
Two of the three finalists on NBC's "The Voice" are country acts, so the genre has good odds of producing a winner when host Carson Daly announces the results tonight.
Bruce McColl, global chief marketing officer at Mars, shares at Cannes his thoughts on how the Snickers' success has created a blueprint for global marketing.