How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape your organization's creativity?
These topics are explored in three winning research papers, released by Advertising Age today.
Michelle Gass, a longtime Starbucks executive is leaving to join Kohl’s in the newly-created role of chief customer officer.
Kmart’s “Ship My Pants” campaign was a huge viral success, so the retailer’s attempting to capitalize on the buzz with the release of another video ad.
Nielsen has partnered with IBM to put its Watson technology to work for advertisers. IBM will make the data-parsing system which famously outwitted "Jeopardy!" champions in 2011 available to companies for CRM, customer call centers and other purposes through its new Watson Engagement Advisor offering.
Brazil, say hello to Mother.
The independent agency -- which has offices in London, New York and Buenos Aires -- agency is all set to open its fourth location in 2014, and has appointed Gustavo Sousa, the Brazilian creative director most recently of Mother London, to global partner.
A recent episode of "Mad Men" highlighted something all of us in the agency world already knew to be true -- small agencies are often brought to the pitch table by large clients because of their outstanding creative prowess, but are rarely awarded the account.
DraftFCB is doubling down on its new Los Angeles office, naming longtime Yum Brands account lead Rahul Roy as managing director of the agency.
Jimmy Smith -- the head of Amusement Park Entertainment and former TBWA creative -- has spent a considerable amount of time behind the camera on branded content projects like Gatorade's "Replay" and Nike's "Battlegrounds.
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Millennials are having a rough month. First, Joel Stein lambasted them for being "narcissists" in a widely-derided Time Magazine cover story.