More stories from advertising age »
Top Research Reports Explore Ad Effectiveness in a Social World, Hidden Influences on Creativity -
How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape your organization's creativity?
These topics are explored in three winning research papers, released by Advertising Age today.
Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer -
Michelle Gass, a longtime Starbucks executive is leaving to join Kohl’s in the newly-created role of chief customer officer.
Kmart Continues the Puns With its 'Big Gas' Promotion -
Kmart’s “Ship My Pants” campaign was a huge viral success, so the retailer’s attempting to capitalize on the buzz with the release of another video ad.
Nielsen Taps IBM's Watson for Measurement and Media Planning -
Nielsen has partnered with IBM to put its Watson technology to work for advertisers. IBM will make the data-parsing system which famously outwitted "Jeopardy!" champions in 2011 available to companies for CRM, customer call centers and other purposes through its new Watson Engagement Advisor offering.
Indie Shop Mother Plots Expansion to Brazil -
Brazil, say hello to Mother.
The independent agency -- which has offices in London, New York and Buenos Aires -- agency is all set to open its fourth location in 2014, and has appointed Gustavo Sousa, the Brazilian creative director most recently of Mother London, to global partner.
Can a Small Agency Win Big Accounts Without a Partner? -
A recent episode of "Mad Men" highlighted something all of us in the agency world already knew to be true -- small agencies are often brought to the pitch table by large clients because of their outstanding creative prowess, but are rarely awarded the account.
DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It -
DraftFCB is doubling down on its new Los Angeles office, naming longtime Yum Brands account lead Rahul Roy as managing director of the agency.
What One Agency Exec Learned from Judging a Reality Show -
Jimmy Smith -- the head of Amusement Park Entertainment and former TBWA creative -- has spent a considerable amount of time behind the camera on branded content projects like Gatorade's "Replay" and Nike's "Battlegrounds.
Give Your Jobless Millennial an Edge With a Free Yearly Sub to Businessweek -
Click to view
Continue reading at AdAge.com
Give Your Jobless Millennial an Edge With a Free Yearly Sub to Businessweek -
Millennials are having a rough month. First, Joel Stein lambasted them for being "narcissists" in a widely-derided Time Magazine cover story.
