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What One Agency Exec Learned from Judging a Reality Show -
Jimmy Smith -- the head of Amusement Park Entertainment and former TBWA creative -- has spent a considerable amount of time behind the camera on branded content projects like Gatorade's "Replay" and Nike's "Battlegrounds.
Give Your Jobless Millennial an Edge With a Free Yearly Sub to Businessweek -
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Give Your Jobless Millennial an Edge With a Free Yearly Sub to Businessweek -
Millennials are having a rough month. First, Joel Stein lambasted them for being "narcissists" in a widely-derided Time Magazine cover story.
Are These the 10 New TV Comedies Most Likely to Succeed? -
Yesterday we told you which new dramas were most intriguing users of TVGuide.com's Watchlist, a customizable entertainment guide that lets users make a list of their favorite shows, actors, etc.
National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube -
What happens when you put 600 candy marketers in a room with thousands of retail buyers? A sugar-filled pitch-a-thon where no packaging detail seems too small or sales stat too regional.
Cable Companies Chafe as Low-Rated Channels Change Names -
Cable networks are rebranding themselves, and pay-TV operators aren't pleased.
At least six channels are changing their names and programming this year to attract more viewers, advertising dollars and higher subscriber fees from cable and satellite companies.
Walmart Taps Former Bush Adviser As Top PR Exec -
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.
Can Airlines Finally Offer You More Than 'the Nicest Prison Cell'? -
The future of the airline industry has got to be brighter than its present, according to Marty St.
Preparing the Next Generation of Chief Marketers -
Among leading industry observers and the media, there's widespread consensus that dramatic changes in the business landscape have made the role of CMO ever more complex.
Twitter Launches Ad That Can Collect Personal Information for Marketers -
Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it.
