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Advertising Age Nov 02 09 NEW YORK (AdAge.com) -- Omnicom Group's OMD has won media planning and buying duties for PepsiCo's drinks business in China, according to executives close to the matter. The account, which also includes digital, is reported to be worth between $150 million to $225 million.
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Volkswagen continues its "See Film Differently" campaign supporting independent film with a trio of hilarious new spots out of DDB London and directed by Ivan Zacharias, through Stink.
Don't worry, though -- Twitter isn't only being used for social justice.
Muse Communications is participating in 'The Pitch' -- and running an ad slamming the industry's lack of diversity.
Muse Communications is participating in 'The Pitch' -- and running an ad slamming the industry's lack of diversity.
Lands' End had selected Minneapolis agency Barrie D'Rozario Murphy to handle creative and TargetCast to handle media duties for the brand.
Sears Holdings is shifting the bulk of its PR business to Daniel J. Edelman's Zeno Group.
With a real-time data flow, proper technology and the right team, marketers can adjust campaigns midstream.
Fox claims the Auto Hop allows Dish to "create a bootleg video-on-demand service for all network prime-time programming," that takes the company well beyond its licenses to transmit Fox shows.
In a coup, PayPal is competing at the register with credit cards, signing 15 major retailers including Barnes & Noble, Foot Locker, JC Penney and Toys 'R' Us to accept its online payments at their brick-and-mortar stores.
Omnicom's DDB Worldwide is buying London independent agency Adam & Eve for an estimated $80 million.