The Philippines has won its first Grand Prix at the Cannes Lions International Festival of Creativity -- and it’s all thanks to a clever way of making using of old-school technology.
The Cannes Lions International Festival of Creativity on Tuesday awarded its first Grand Prix in the innovation category, which was just introduced this year.
With half the week’s 16 Cannes contests decided, IBM is only the second big marketer to win a Grand Prix.
Two of the three finalists on NBC's "The Voice" are country acts, so the genre has good odds of producing a winner when host Carson Daly announces the results tonight.
Bruce McColl, global chief marketing officer at Mars, shares at Cannes his thoughts on how the Snickers' success has created a blueprint for global marketing.
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F'real Foods is getting serious about marketing its milkshakes, debuting the first ad campaign in its ten year history.
With her immaculately coiffed gray hair, matching gray skirt, blue jacket and white blouse, Shelly Lazarus presents herself as a very focused and resolute woman.
Scott Donaton, who was recently named global chief content officer at Interpublic Group of Cos.' Universal McCann, is back on the branded content and entertainment jury at the Cannes Lions International Festival of Creativity, this year as president.
By acquiring ExactTarget, Salesforce just entered an escalating battle for control of the marketing-services field.
Bots are software that perform automated online tasks, such as web crawling. A botnet is a network or group of computers that run such software.