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Philippines Wins First Grand Prix at Cannes in Mobile Category -
The Philippines has won its first Grand Prix at the Cannes Lions International Festival of Creativity -- and it’s all thanks to a clever way of making using of old-school technology.
First Innovation Grand Prix at Cannes Goes to Coding Platform 'Cinder' -
The Cannes Lions International Festival of Creativity on Tuesday awarded its first Grand Prix in the innovation category, which was just introduced this year.
IBM and Ogilvy France Win Outdoor Grand Prix -
With half the week’s 16 Cannes contests decided, IBM is only the second big marketer to win a Grand Prix.
Why Adland Should Listen for a Twang at Tonight's 'Voice' Finale -
Two of the three finalists on NBC's "The Voice" are country acts, so the genre has good odds of producing a winner when host Carson Daly announces the results tonight.
Mars CMO On How Snickers Campaign Inspires Mars' Global Marketing -
Bruce McColl, global chief marketing officer at Mars, shares at Cannes his thoughts on how the Snickers' success has created a blueprint for global marketing.
Milkshake Marketer Boasts Thousands of Locations, Low Awareness -
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F'real Foods is getting serious about marketing its milkshakes, debuting the first ad campaign in its ten year history.
Shelly Lazarus on Bundling, Brands And Her 'Random' Career -
Rance Crain
With her immaculately coiffed gray hair, matching gray skirt, blue jacket and white blouse, Shelly Lazarus presents herself as a very focused and resolute woman.
Cannes Lions Jury President: Branded Content is Permeating Advertising -
Scott Donaton, who was recently named global chief content officer at Interpublic Group of Cos.' Universal McCann, is back on the branded content and entertainment jury at the Cannes Lions International Festival of Creativity, this year as president.
Salesforce, Others in Race to Create One-Stop Shop for Marketing Data -
Travis May
By acquiring ExactTarget, Salesforce just entered an escalating battle for control of the marketing-services field.
Why Marketers Should Know Bots -
Bots are software that perform automated online tasks, such as web crawling. A botnet is a network or group of computers that run such software.
