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Walmart Taps Former Bush Adviser As Top PR Exec -
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.
Can Airlines Finally Offer You More Than 'the Nicest Prison Cell'? -
The future of the airline industry has got to be brighter than its present, according to Marty St.
Preparing the Next Generation of Chief Marketers -
Among leading industry observers and the media, there's widespread consensus that dramatic changes in the business landscape have made the role of CMO ever more complex.
Twitter Launches Ad That Can Collect Personal Information for Marketers -
Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it.
Are You Wasting Money on Mobile Ads? -
The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores.
Smart TV Is Just Around the Living Room Corner -
With over 400 million people predicted to have Smart TVs by 2016, there is an impending "appification" of the TV that presents an enormous opportunity for brands, content creators and media companies.
Equifax Selects 360i as its Lead Agency -
Credit reporting company Equifax has named Dentsu's 360i its lead agency as it reevaluates its approach to data and analytics.
Amazon Tops Walmart in Ranking of Most Valuable Brands -
Among the biggest stories in this year's BrandZ ranking of the world's top 100 valuable brands is the rise of the apparel and retail categories, which posted approximately 20% brand value growth over last year.
Are Marketers Ready for 'Cognitive' Customer Service? -
Remember when the customer service desk was just a euphemism for a complaint bureau? Back then, customers ranted on the phone or in person about returns, wrong sizes, and overcharges.
Nutella Day Likely to Survive Unscathed -
World Nutella Day will likely survive after all.
The fan-led event, which celebrates the hazelnut spread annually in February, seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter.
