Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.
The future of the airline industry has got to be brighter than its present, according to Marty St.
Among leading industry observers and the media, there's widespread consensus that dramatic changes in the business landscape have made the role of CMO ever more complex.
Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it.
The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores.
With over 400 million people predicted to have Smart TVs by 2016, there is an impending "appification" of the TV that presents an enormous opportunity for brands, content creators and media companies.
Credit reporting company Equifax has named Dentsu's 360i its lead agency as it reevaluates its approach to data and analytics.
Among the biggest stories in this year's BrandZ ranking of the world's top 100 valuable brands is the rise of the apparel and retail categories, which posted approximately 20% brand value growth over last year.
Remember when the customer service desk was just a euphemism for a complaint bureau? Back then, customers ranted on the phone or in person about returns, wrong sizes, and overcharges.
World Nutella Day will likely survive after all.
The fan-led event, which celebrates the hazelnut spread annually in February, seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter.