DraftFCB is doubling down on its new Los Angeles office, naming longtime Yum Brands account lead Rahul Roy as managing director of the agency.
Jimmy Smith -- the head of Amusement Park Entertainment and former TBWA creative -- has spent a considerable amount of time behind the camera on branded content projects like Gatorade's "Replay" and Nike's "Battlegrounds.
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Millennials are having a rough month. First, Joel Stein lambasted them for being "narcissists" in a widely-derided Time Magazine cover story.
Yesterday we told you which new dramas were most intriguing users of TVGuide.com's Watchlist, a customizable entertainment guide that lets users make a list of their favorite shows, actors, etc.
What happens when you put 600 candy marketers in a room with thousands of retail buyers? A sugar-filled pitch-a-thon where no packaging detail seems too small or sales stat too regional.
Cable networks are rebranding themselves, and pay-TV operators aren't pleased.
At least six channels are changing their names and programming this year to attract more viewers, advertising dollars and higher subscriber fees from cable and satellite companies.
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.
The future of the airline industry has got to be brighter than its present, according to Marty St.
Among leading industry observers and the media, there's widespread consensus that dramatic changes in the business landscape have made the role of CMO ever more complex.