Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- which claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt.
Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action series with Steven Spielberg as executive producer.
We can change the world. It sounds crazy, but it's true. In fact, if our ultimate goal is to create breakthrough brands, we have no choice but to make lives better.
22-year NBC veteran Marianne Gambelli has joined independent media shop Horizon Media as exec VP-chief investment officer.
Samsung topped Ad Age's Viral Video Chart last week with a decidedly un-evolved spot for its "Evolution Kit," which turns any Samsung TV into a smart TV.
ESPN is axing a single-digit percentage of its global workforce, a move that could pink-slip 300-plus employees around the world.
The Digital Place-Based Advertising Association, which represents the companies behind video screens in locations such as elevators to taxi cabs, has named media-industry veteran Barry Frey president and CEO.
Dairy Queen is launching an ad campaign next week in hopes that it can turn once-a-month visitors who see it as an ice cream stand into frequent customers who return for burgers, fries and chicken strips.
Dairy Queen is launching an ad campaign next week in hopes that it can turn once-a-month visitors who see it as an ice cream stand into frequent customers who return for burgers, fries and chicken strips.
Last year Ad Age voters predicted that CBS legal drama "Made in Jersey" would be the first new broadcast drama to be canceled.