A funny thing happened on the way to the future. We replaced the importance of patient craftwork with an overwhelming desire to hit “send.
Apple hasn't yet gone into the TV business, but it will soon be selling video ads on televisions.
This week, as the creativity community gathers at Cannes Lions, the industry continues to experience the data-driven metamorphosis of marketing.
While some traditional media companies try to keep upstarts like Aereo from shaking up their business models, Turner Broadcasting is trying to join in on the disruption.
Millennial Media announced a slew of new video ad formats Wednesday designed to differentiate itself in a market that's increasingly dominated by Google and Facebook.
A trade group focused on advancing media measurement is seeking tech companies to develop a would-be warehouse for video content viewing data.
The annual Small Agency Conference and Awards Show, to be held in Portland, Oregon, is just over one month away.
Chevrolet will return to advertise on ABC’s annual Academy Awards telecast next year after a 5-year absence.
Today is only the first day of the annual Licensing Expo in Las Vegas, but I am already struck by how many new brands and players are either embracing licensing for the first time or choosing to exhibit here for the first time.
Taco Bell will be testing a "Power Protein" menu this summer, a move that signals the chain's efforts to offer healthier fare.