technews.am is a new community for breaking news across the technology sector. We are still in Alpha, so please bear with us.

More stories from advertising age »

Advertising Age  49 minutes ago:

Great Marketing is Not Made in Six Days; Give It a Week, at Least -

Cal McAllister

A funny thing happened on the way to the future. We replaced the importance of patient craftwork with an overwhelming desire to hit “send.

Advertising Age  about an hour ago:

Apple to Sell Video Ads on TVs (But Not TV Ads) -

Apple hasn't yet gone into the TV business, but it will soon be selling video ads on televisions.

Advertising Age  just under two hours ago:

Science is the Secret Sauce for Marketing's Big Data Makeover -

This week, as the creativity community gathers at Cannes Lions, the industry continues to experience the data-driven metamorphosis of marketing.

Advertising Age  3 hours ago:

Turner Picks Five Media Startups for Summer Accelerator Program -

While some traditional media companies try to keep upstarts like Aereo from shaking up their business models, Turner Broadcasting is trying to join in on the disruption.

Advertising Age  3 hours ago:

Millennial Media Launches New Mobile Video Formats Amid Stiff Competition -

Millennial Media announced a slew of new video ad formats Wednesday designed to differentiate itself in a market that's increasingly dominated by Google and Facebook.

Advertising Age  4 hours ago:

TV Trade Group Seeks Tech Firm to Build Video Data Warehouse -

A trade group focused on advancing media measurement is seeking tech companies to develop a would-be warehouse for video content viewing data.

Advertising Age  6 hours ago:

What You'll Learn at Ad Age's 2013 Small Agency Conference -

The annual Small Agency Conference and Awards Show, to be held in Portland, Oregon, is just over one month away.

Advertising Age  8 hours ago:

Chevy to Return to Oscar Advertising With User-Generated Ad -

Chevrolet will return to advertise on ABC’s annual Academy Awards telecast next year after a 5-year absence.

Advertising Age  17 hours ago:

From Candy Crush to Bubble Wrap, Brands Descend on Licensing Expo -

Michael Stone

Today is only the first day of the annual Licensing Expo in Las Vegas, but I am already struck by how many new brands and players are either embracing licensing for the first time or choosing to exhibit here for the first time.

Advertising Age  19 hours ago:

Taco Bell to Test 'Power Protein' Menu to Lure Health-Conscious -

Taco Bell will be testing a "Power Protein" menu this summer, a move that signals the chain's efforts to offer healthier fare.