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Recording TV Shows With a Tweet -
Ever forget to record a TV show and wish there was another way to do it? Brazil's largest satellite provider, Sky, is testing a way for subscribers to record shows via Twitter.
Yahoo to Bring More Ad Formats to Tumblr, Mayer Says -
The most glaring question regarding Yahoo's Tumblr acquisition is how it will generate more advertising revenue from a platform that, to date, has taken a minimalist approach to incorporating advertising.
Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines -
Coca-Cola's long experimented with its vending machines, trying to make them more technologically advanced than the average soda-spitter-outer.
Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame -
Tyler, the Creator. Rick Ross. Lil Wayne.
Brands like Mountain Dew and Reebok have turned on a dime on the recording artists they've struck deals with and dropped talent in light of a small group of critics making a lot of noise.
Mad Men Recap: Need for Speed -
That the electrifying opening -- a dark, tight, frantic shot of Ken Cosgrove; a speeding carful of drunken, jowly old men; and a gun -- was not even the strangest moment in last night's "Mad Men" episode tells you just how bizarre it was.
Amazon Taps Initiative to Serve as Global Media Agency -
Amazon has selected Interpublic Group of Cos' Initiative following a fast-paced global media agency review that began earlier this year.
RadioShack Looks to Regain Relevance With Push for Younger Consumers -
Gyrating, scantily clad models with pouty red lips haven't exactly been a hallmark of RadioShack advertising, but the latest spot -- inspired by Robin Thicke's "Blurred Lines" music video and promoting Beats by Dre's Pill speaker -- is the first indication the electronics retailer is embarking on major changes.
Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers? -
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers buying inventory through AT&T's AdWorks business.
Former Initiative CEO Nick Pahade Takes Reins at Poptent -
Poptent, a company that collects and crowdsources video and creative content for brands, has named Nick Pahade its CEO.
Is a Yahoo-Owned Tumblr More Attractive to Brands? -
This story has been updated.
Like a host of other brands, Yahoo has a millennial problem, and its acquisition of Tumblr could be a step toward fixing it.
