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Can BBDO Make Bud Light Advertising Awesome Again? -
Anheuser-Busch InBev is getting back together with Omnicom Group in the U.S.
The world's largest brewer is hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as Bud Light Platinum at Translation, which had been handling the entire account since last August.
Intel/Toshiba and Oreo Win Cyber Grands Prix -
Intel’s “Beauty Inside” from Pereira & O’Dell, San Francisco, and Oreo’s "Daily Twist" work from DraftFCB earned the Cyber Grands Prix at the 2013 Cannes Lions International Festival of Creativity on Wednesday.
Serviceplan Munich Wins Its Second Design Grand Prix for Auchan's Selfscan Report -
Serviceplan won the design Grand Prix Lion for the second year in a row, this time for for its innovative Selfscan sustainability report for Italian supermarket Auchan, which comes printed on customers’ store receipts.
'Dumb Ways to Die' Takes Radio Category; Third Grand Prix for McCann Campaign -
Radio is alive and well.
That was the message that Cannes judges responsible for choosing winners in the radio category drove home during a press conference at the ad festival in the South of France on Wednesday.
Apple Wins Press Grand Prix -- With Campaign for Tablet -
Number of Lions awarded: The U.S. won the Grand Prix, but picked up only eight other press Lions (three Silver and five Bronze).
Men's Wearhouse Fires Iconic Spokesman, Founder -
The man behind Men’s Wearhouse and its iconic tagline, “You’re going to like the way you look.
Mozilla and Stanford Pitch New Cookie Blocking Approach -
Techno-privacy wonks are laying yet another rail for Do Not Track. Mozilla, maker of the Firefox browser, has paired with the Stanford Center for Internet and Society to create a Cookie Clearinghouse.
Shelly Lazarus Shares Favorite Highlights From Cannes -
Ogilvy & Mather Chairman Emeritus Shelly Lazarus shares her favorite highlights of the awards fest and thoughts on the broad scope and quality of this year's entries in this video from Cannes.
Let's Stand Up to the Attack on Marketing-Mix Models -
Randy Stone
Long-established marketing-mix models are coming under attack, with critics saying the approach was wrong all along and has only gotten worse with the emergence of digital and social media.
Target to Heavily Promote Cause Campaign -
As part of its back-to-college campaign, Target has partnered with Feed Projects, a nonprofit founded by Lauren Bush Lauren, to create a limited-edition collection.
