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Brazil Takes Top Prize in Promo and Activation Category -
What it is: There's nothing more passionate than a Brazilian soccer fan. So what if that same zest could be applied to one of the nation's real problems? That was the idea behind the organ-donor push Ogilvy Brazil dreamt up for soccer club Sport Club Recife.
Heineken, W&K Win Creative-Effectiveness Grand Prix at Cannes -
Heineken's "Legendary Journey," from Wieden & Kennedy, Amsterdam, won the first Grand Prix of the Cannes Lions International Festival of Creativity in the category of creative effectiveness.
'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories -
One of the campaigns widely predicted to win big in the South of France this year -- "Dumb Ways to Die," a safety-promoting campaign for Metro Trains by McCann, Melbourne -- picked up two Grand Prix awards on the first day of the Cannes International Festival of Creativity.
PRSA Communications Chief Arthur Yann Dies at 48 -
Arthur Andrew Yann III, head of public relations for the PR Society of America, passed away June 13 at the age of 48.
As Housing Recovers, Benjamin Moore Boosts Ad Budget -
Main Street is getting a makeover thanks to Benjamin Moore. The 130-year-old paint company plans to repaint 20 American towns through its “Main Street Matters” campaign, while Chief Marketing Officer David Melancon gives the brand its own revamp.
Conde Nast Names Phillips to Take Over Glamour From Wackermann -
Conde Nast has named Connie Anne Phillips, the publisher of Time Inc.'s InStyle until last month, as VP-publisher of Glamour, one of the company's biggest brands.
'Mad Men' Recap: Killing Everything -
For the better part of season six, Bob Benson was an ingratiating hollow man, a handsome, eager-to-please cipher whose mysteriousness enabled any number of Internet conspiracy theories -- like the particularly ludicrous one placed him as a secret agent sent by the government to spy on Don Draper.
VivaKi Struggles For Reinvention in Digitally Savvy Publicis Network -
The brass at Publicis Groupe's VivaKi are logging an excessive number of miles in the first half of 2013, even for ad-agency execs.
Netflix to Carry New Original Series From DreamWorks -
Netflix, the dominant subscription video-streaming service, has agreed to a multi-year deal with DreamWorks Animation SKG to obtain original programming to lure subscribers.
WPP Invests in Fullscreen, a 'Buddy Media for YouTube' -
WPP may have found its next Buddy Media. The holding company’s stake in the social marketing company earned WPP $62 million after selling to Salesforce last year.
