What it is: There's nothing more passionate than a Brazilian soccer fan. So what if that same zest could be applied to one of the nation's real problems? That was the idea behind the organ-donor push Ogilvy Brazil dreamt up for soccer club Sport Club Recife.
Heineken's "Legendary Journey," from Wieden & Kennedy, Amsterdam, won the first Grand Prix of the Cannes Lions International Festival of Creativity in the category of creative effectiveness.
One of the campaigns widely predicted to win big in the South of France this year -- "Dumb Ways to Die," a safety-promoting campaign for Metro Trains by McCann, Melbourne -- picked up two Grand Prix awards on the first day of the Cannes International Festival of Creativity.
Arthur Andrew Yann III, head of public relations for the PR Society of America, passed away June 13 at the age of 48.
Main Street is getting a makeover thanks to Benjamin Moore. The 130-year-old paint company plans to repaint 20 American towns through its “Main Street Matters” campaign, while Chief Marketing Officer David Melancon gives the brand its own revamp.
Conde Nast has named Connie Anne Phillips, the publisher of Time Inc.'s InStyle until last month, as VP-publisher of Glamour, one of the company's biggest brands.
For the better part of season six, Bob Benson was an ingratiating hollow man, a handsome, eager-to-please cipher whose mysteriousness enabled any number of Internet conspiracy theories -- like the particularly ludicrous one placed him as a secret agent sent by the government to spy on Don Draper.
The brass at Publicis Groupe's VivaKi are logging an excessive number of miles in the first half of 2013, even for ad-agency execs.
Netflix, the dominant subscription video-streaming service, has agreed to a multi-year deal with DreamWorks Animation SKG to obtain original programming to lure subscribers.
WPP may have found its next Buddy Media. The holding company’s stake in the social marketing company earned WPP $62 million after selling to Salesforce last year.