Bob McDonald has stepped down as chairman-CEO of Procter & Gamble Co. to be replaced by his predecessor, A.
Mondelez International has shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its relationship with JWT.
Google is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.
McDonald’s CEO Don Thompson delivered a pointed retort to critics at the chain’s annual shareholders meeting Thursday morning: “The way you describe us is not who we are.
Encouraging news came earlier this year when McCann released the results of a study out of its Truth Central initiative: four out of 10 consumers say they "love" advertising -- and 69% said they think advertising has the power to make the world a better place.
Bungie and Activision have launched "Law of the Jungle," a live-action trailer for the much-anticipated game "Destiny" -- this being the first collaboration between the developer and publisher.
Advertising Age Player
"Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.
CNN is starting a late-night Friday talk show hosted by George Stroumboulopoulos next month, the network said today.
Twitter is attempting to deepen its links to TV -- as well as skim TV ad budgets -- with a series of new media deals and technology to target ads at TV viewers.
How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape your organization's creativity?
These topics are explored in three winning research papers, released by Advertising Age today.