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From Candy Crush to Bubble Wrap, Brands Descend on Licensing Expo -
Michael Stone
Today is only the first day of the annual Licensing Expo in Las Vegas, but I am already struck by how many new brands and players are either embracing licensing for the first time or choosing to exhibit here for the first time.
Taco Bell to Test 'Power Protein' Menu to Lure Health-Conscious -
Taco Bell will be testing a "Power Protein" menu this summer, a move that signals the chain's efforts to offer healthier fare.
Pizza Hut Launches Creative Review -
Yum brands' Pizza Hut has launched a review for its creative account.
The business has been with Interpublic's Martin Agency since 2009, when the shop succeeded longtime incumbent, Omnicom's BBDO.
The Kardashian Klan's Scott Disick Goes American Psycho Over Kanye West -
Love him or hate him, but Scott Disick of the Kardashian crew is intriguing in the American Psycho-inspired promo for Yeezus, the new album from his sister-in-law's baby daddy/rapper Kanye West.
Dutch Funeral-Insurance Company Dela Snares Top Media Lion at Cannes -
The media Grand Prix was awarded to a small Dutch funeral-insurance company that encouraged people to say something wonderful about the people they care about while they're still around to hear it.
Philippines Wins First Grand Prix at Cannes in Mobile Category -
The Philippines has won its first Grand Prix at the Cannes Lions International Festival of Creativity -- and it’s all thanks to a clever way of making using of old-school technology.
First Innovation Grand Prix at Cannes Goes to Coding Platform 'Cinder' -
The Cannes Lions International Festival of Creativity on Tuesday awarded its first Grand Prix in the innovation category, which was just introduced this year.
IBM and Ogilvy France Win Outdoor Grand Prix -
With half the week’s 16 Cannes contests decided, IBM is only the second big marketer to win a Grand Prix.
Why Adland Should Listen for a Twang at Tonight's 'Voice' Finale -
Two of the three finalists on NBC's "The Voice" are country acts, so the genre has good odds of producing a winner when host Carson Daly announces the results tonight.
Mars CMO On How Snickers Campaign Inspires Mars' Global Marketing -
Bruce McColl, global chief marketing officer at Mars, shares at Cannes his thoughts on how the Snickers' success has created a blueprint for global marketing.
