When a Reviewer Loves the Promo More Than the Show
Advertising Age Feb 04 10With all due respect to "Deal or No Deal" and Larry King, "Extra" is the single most weightless program on television today. By comparison, it makes lite-entertainment doppelganger "Access Hollywood" look like "Frontline Presents: Solzhenitsyn Unbound."
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New York Times' Exclusive Run at Starbucks Ends
Advertising Age 2 days agoNEW YORK (AdAge.com) -- After nearly 10 years as the only national newspaper for sale in many Starbucks around the country, The New York Times is facing new coffeehouse competition today as USA Today returns to 6,500 Starbucks stores.
Elle Teams Up With a California Magazine in Hunt for New Ads
Advertising Age 5 days agoNEW YORK (AdAge.com) -- In the latest bid to make local marketing pay for a national media property, Elle has a new deal with C magazine, the luxury title focused on California, to get advertisers to spend more with special incentives and new custom programs.
Which 2009 Magazine Ads Were Tops With Young Men and Young Women?
Advertising Age Mar 10 10
MRI Starch Communications looked at which 2009 consumer print ads caught the attention of young men and women.
Dora the Explorer Finds Herself in High Demand
Advertising Age Mar 10 10LOS ANGELES (AdAge.com) -- Dora the Explorer, Nickelodeon's cartoon preschool heroine, is turning 10 -- or should we say, diez? -- and has a host of marketing partners to help her celebrate, from State Farm to the U.
ABC: 41 Million Tune in to Oscars Broadcast
Advertising Age Mar 08 10NEW YORK (AdAge.com) -- Looks as if the big Oscars gambit paid off: ABC today said last night's broadcast of the 82nd annual Academy Awards, replete with an expanded 10-nominee slate for Best Picture, notched the event's highest audience since 2005.
Why 'Modern Family' Still Drives Toyota
Advertising Age Mar 08 10NEW YORK (AdAge.com) -- The image seemed jarring: On a February broadcast of ABC's "Modern Family," members of the cast chatted happily while traveling in, of all things, a Toyota.
GM Lets Go of Three Cadillac Execs
Advertising Age Mar 04 10DETROIT (AdAge.com) -- General Motors Co. terminated three U.S. marketing executives as part of this week's management overhaul, Automotive News reports today.
Dobrow's Happily Adrift in a Sea of Post-Show Discourse
Advertising Age Mar 04 10Since that first night in September 2004 when "Lost" began, I've expended an inordinate amount of mental energy pondering the show's dramatic red herrings and riddle-encrusted enigmas.
FDA Demands Changes to Food and Beverage Product Labels
Advertising Age Mar 03 10In the latest of searing indictments on the package-food industry, the FDA has issued letters to 17 companies, including Nestle, Diamond Foods and POM, demanding changes to product labels.
Why Binge Drinking PSAs May Leave Some Reaching for Another Drink
Advertising Age Mar 03 10CHICAGO (AdAge.com) -- Public-service ads intended to reduce binge drinking may actually lead to more of it, according to a study out of Northwestern University's Kellogg School of Management that's set for publication in the Journal of Marketing Research later this year.
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