Brooklyn-based Huge just got a bit smaller.
A group of senior executives from the Interpublic Group of Cos.
TV networks showcasing their wares during the recent upfront have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms, many of which are not ad-supported.
There aren't many marketing executives who would advertise a convertible as the perfect ride for a freezing winter day--or a sunny night.
Shaken, stirred ... or skinny?
It's a question that could be asked at a growing number of restaurant chains seizing on the low-calorie-liquor trend spawned by Skinnygirl Cocktails.
After a six-month agency review, Porsche has opted to keep its creative account parked at Cramer-Krasselt, the incumbent on the business since 2007.
Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won't change, while convincing Wall Street that their union will be a lucrative one.
Bonnier Corp. and Source Interlink Media inked three separate deals on Monday that send nine motorcycle titles to Bonnier and all but one TransWorld title, as well as Sound + Vision, to Source InterLink.
This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media.
Before their annual negotiations for upcoming ad time even begin in earnest, USA Network and AMC Networks are asking buyers to adjust the starting numbers upwards.
Yahoo! to Acquire Tumblr
Promises not to screw it up
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