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Wrigley Drops Tribal DDB, Digitas and Agency.com for Digital
Advertising Age Nov 10 09NEW YORK (AdAge.com) -- Wrigley is yanking digital agency-of-record duties from Tribal DDB, Digitas and Agency.com and shifting to a creative shootout strategy between a roster of agencies including independents Big Spaceship and Firstborn and Omnicom majority-owned EVB, according to executives familiar with the matter.
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