Background Wrap Ad on Digg
Advertising Lab Nov 07 09Oh, wow. So much for the subtlety of the new ad format -- just bumped into a background wrap on Digg promoting a video game. ---------------- I'm reading The Advertising Research Handbook. Full story...
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How To Build Brand Cults
Advertising Lab 11 hours ago
There's a flattering amount of retweeting of the There Is This Company post and the follow-up going on (thank you!), and one of the angles people suggest is that you don't really need involvement in social media to succeed in the marketplace if your products are as good as Apple's.
Pavement Ad Printer from 1930, and Modern Printer Robots
Advertising Lab 13 hours ago
Remember Nike's cool Chalkbot (a descendant of StreetWriter) that printed SMS messages for Tour de France cyclists on the road surface? Here's a similar idea: a drum of water, a stencil, and an ad message.
The Real Future of Augmented Reality: SixthSense Demo at TED
Advertising Lab less than a day ago
A new and impressive demo of Sixth Sense, a project from MIT Media Lab's Fluid Interfaces Group. The real magic starts at 6'24".
There Is This Blog Post
Advertising Lab 4 days ago
Sometimes, when you have people listening and nodding their heads in agreement, they may be hearing something very different from what you think you are saying.
Branded Biographies
Advertising Lab 5 days agoIf you had only 160 characters to introduce yourself, what words would do you pick?
Would any of these words be a brand name?
I've looked at how people associate themselves with brands in their Twitter bios using a nifty Google query ("bio * keyword" site:twitter.
Graph Media Activities With a Wheel Chart
Advertising Lab 5 days ago
This hand-drawn "media wheel" shows what media people consume when and where, based on data points from a syndicated research.
Honesty in Advertising: Mobile Home Company
Advertising Lab 6 days ago
I wonder whether the company, with its spot hitting 800K+ views on YouTube, isn't going to make more money selling their $15 t-shirts that it does selling trailers.
There Is This Company
Advertising Lab 6 days agoHere's something I've been thinking about for some time now.
You see, there is this company.
It publishes over a hundred RSS feeds and several email newsletters, but not a single blog.
Vending Machine Sells Ideas
Advertising Lab 6 days ago
50 cents a pop. Maybe it can be hacked to sell slogans?
- BB, via
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I'm reading The Advertising Research Handbook.
Serving Ads on Images Isn't Easy
Advertising Lab Nov 18 09
I kept coming across this ad overlays on images today, and they led me back to Image Space Media, the company behind the format.
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