Background Wrap Ad on Digg
Advertising Lab Nov 07 09Oh, wow. So much for the subtlety of the new ad format -- just bumped into a background wrap on Digg promoting a video game. ---------------- I'm reading The Advertising Research Handbook. Full story...
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Two Handjobs For the Price of One
Advertising Lab Dec 11 09
Because it's Friday. I wish they had an affiliate program.
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I'm reading The Advertising Research Handbook.
Dell's @delloutlet Earns $4.5 Million in Six Months
Advertising Lab Dec 10 09It's been widely reported by now that Dell's @delloutlet Twitter account that broadcasts deals on computer equipment has earned the company $6.
Real Time Tweets on Google Results Page
Advertising Lab Dec 10 09
Oh, wow, pretty impressive. Tweets show up on Google as soon as you hit the "post" button (see the official announcement).
Dear Future Astronaut
Advertising Lab Dec 09 09
As Virgin Galactic unveiled its spaceship, I reached for an old email I had received from the company five years ago and still keep neatly folded in a folder.
10 Tips for Viral Marketers From a Military Propaganda Manual
Advertising Lab Dec 07 09
Do you know that signature line from Henry Jenkins about how if it doesn't spread, it's dead? Yes, well, this is the "if it doesn't spread, you are dead" kind of thing: a military rumor manual dated 1943, now declassified, and unearthed by a colleague of mine.
Friends With Benefits, and Other Data
Advertising Lab Dec 03 09I love how Razorfish makes all of the charts from its Feed report available zipped up in one convenient folder -- with all the powerpointage going on, it makes the brand very spreadable.
Bantr Replaces Ads with Tweets
Advertising Lab Nov 30 09
Bantr is a Firefox extension that replaces some 300x250 banners with tweets from your friends. The site says the tweets are matched to the context of the page whose ads it's blocking.
10 Advertising Inventions Of The 19th Century
Advertising Lab Nov 30 09
The original tweet ads (!), shoe printers, an improved advertising brick and much, much more in this list of ten new media patented in the 19th century, for the fans of our retromedia series.
EBay Banner Knows What I Need
Advertising Lab Nov 29 09
It's as if Big Brother was wearing a gray flannel suit and had three-martini lunches. One banner knows were I'm going, another -- what I'm looking for.
Power150 Roller Coaster
Advertising Lab Nov 25 09
With all due respect, any ranking system that suffers wild daily swings like this is probably off. Is AdLab really almost twice as good today as it was yesterday, all because of a bunch of retweets of a single post?
It's one thing when Power150 was Todd's generous but private enterprise, but now that it's the industry's sort of official (and copied) "Who Is Who", there's gotta be a better way.
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