Background Wrap Ad on Digg
Advertising Lab Nov 07 09Oh, wow. So much for the subtlety of the new ad format -- just bumped into a background wrap on Digg promoting a video game. ---------------- I'm reading The Advertising Research Handbook. Full story...
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Branded Biographies
Advertising Lab 2 days agoIf you had only 160 characters to introduce yourself, what words would do you pick?
Would any of these words be a brand name?
I've looked at how people associate themselves with brands in their Twitter bios using a nifty Google query ("bio * keyword" site:twitter.
Graph Media Activities With a Wheel Chart
Advertising Lab 2 days ago
This hand-drawn "media wheel" shows what media people consume when and where, based on data points from a syndicated research.
Honesty in Advertising: Mobile Home Company
Advertising Lab 3 days ago
I wonder whether the company, with its spot hitting 800K+ views on YouTube, isn't going to make more money selling their $15 t-shirts that it does selling trailers.
There Is This Company
Advertising Lab 3 days agoHere's something I've been thinking about for some time now.
You see, there is this company.
It publishes over a hundred RSS feeds and several email newsletters, but not a single blog.
Vending Machine Sells Ideas
Advertising Lab 3 days ago
50 cents a pop. Maybe it can be hacked to sell slogans?
- BB, via
----------------
I'm reading The Advertising Research Handbook.
Serving Ads on Images Isn't Easy
Advertising Lab 4 days ago
I kept coming across this ad overlays on images today, and they led me back to Image Space Media, the company behind the format.
Redesign a Van Fleet for Dish Network
Advertising Lab 4 days ago
The first client project from Victors & Spoils is a nice break from the usual "create-a-cool-video" kind of the crowdsourcing assignment.
Integrating Display Ads into Content
Advertising Lab 4 days ago
This site found an interesting way to integrate display ads into its content. The Google/Doubleclick ad is the second one (flat belly) in the top row; it also appears on the site's sidebar in the same fashion.
Dead Body Spam
Advertising Lab 6 days ago
It's called "dead body spam" or "corpse graffiti": peddlers of virtual gold in World of Warcraft spell out their site's URL with bodies of dead players, a common practice in the game (watch video).
Esquire AR Issue Hits Newstands
Advertising Lab Nov 13 09
The December issue of Esquire with the augmentedly realistic Robert Downey Jr. on the cover has finally arrived to our news store.
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