Branded Biographies
Advertising Lab Nov 20 09If you had only 160 characters to introduce yourself, what words would do you pick? Would any of these words be a brand name? I've looked at how people associate themselves with brands in their Twitter bios using a nifty Google query ("bio * keyword" site:twitter.com). And chances are that if your tiny blurb includes a brand name, you either sell it, work for it, or really, really like it. On Twitter, people like Apple. Lots of "apple fans", but no "IBM fans". And yes, there are "Microsoft fans". Eight of them. Microsoft, people work for. Mazda, and Chrysler, and Toyota, they sell. Once you omit duplicate results, fewer than a hundred people have Walmart in their bio. Full story...
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Get a Free iPad (or Nine) Here
Advertising Lab 18 hours agoThere's no point in this post other than general amusement, but I saw my first "testers wanted" banner ad today and got inspired to gather screenshots of nine different sites promising a free - FREE! - iPad after you buy a bunch of other stuff.
Jerzify Your Avatarized Self
Advertising Lab 4 days ago
Too meta. See what your Na'vi Avatar would look like as a cast member of Jersey Shore at Jerzify Yourself.
Get Cheap Tickets For Oceanic 815
Advertising Lab Jan 28 10
Awesome! Price-comparison engine Kayak "shows" tickets for the Sydney-LAX Oceanic 815 flight prior to the premier of Lost's sixth and last season.
Telling A Story With Fantasy Interfaces
Advertising Lab Jan 26 10
Here's a recent quick interview on NPR with Mark Coleran, the designer behind FUI (fictional user interfaces) that have appeared in many well-known movies: "What [a movie character] sees on that monitor looks nothing like what you have on your home computer.
Checkmarks vs. Crosses
Advertising Lab Jan 25 10
Seen on a price comparison page of a web design outfit -- why not use green checkmarks instead of red Xs? Xs here are supposed to mean that the feature is available, right?
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I'm reading The Advertising Research Handbook.
Avatarize Yourself Until You Are Blue In the Face
Advertising Lab Jan 21 10
Na'vi editor of Pandora's AdLab
I was about to say that this new tie-in from McDonald's will cheer up all those people who got depressed "because they long to enjoy the beauty of the alien world Pandora," but after uploading my own mug shot I'm not so sure.
Video of Moscow's Billboard Porn Hack [NSFW]
Advertising Lab Jan 21 10Pics or it didn't happen.
By now, you have probably seen the AP story from Moscow about how a billboard on a highway near Kremlin was hacked to show porn.
How Many People Print Out Articles?
Advertising Lab Jan 21 10A rare and useful data point: "For a typical news site, about 0.5% of all visitors print out news reports.
Coin-Op Newspapers: Popular Content Should Cost More
Advertising Lab Jan 21 10Here's a thought regarding the New York Times' upcoming metered model: instead of taxing its most loyal readers, the newspaper might consider charging more for the articles that are in high demand by everyone.
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