Dear Future Astronaut
Advertising Lab Dec 09 09As Virgin Galactic unveiled its spaceship, I reached for an old email I had received from the company five years ago and still keep neatly folded in a folder. The letter was addressed to "Dear Future Astronaut." Me, that is. How cool is that? Not "dear subscriber". Not "dear first_name, last_name". Not "dear customer". Future astronaut. And it was signed not by some "Head of Customer Service" or "Chief of Client Affairs". No, it was signed by the "Head of Astronaut Liaison". When you sell someone's dream, you treat the dream with the respect it deserves. You stay in character. Full story...
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Loose Lips Sink iPad Deals?
Advertising Lab Jan 28 10
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Telling A Story With Fantasy Interfaces
Advertising Lab Jan 26 10
Here's a recent quick interview on NPR with Mark Coleran, the designer behind FUI (fictional user interfaces) that have appeared in many well-known movies: "What [a movie character] sees on that monitor looks nothing like what you have on your home computer.
Checkmarks vs. Crosses
Advertising Lab Jan 25 10
Seen on a price comparison page of a web design outfit -- why not use green checkmarks instead of red Xs? Xs here are supposed to mean that the feature is available, right?
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I'm reading The Advertising Research Handbook.
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