How Many People Print Out Articles?
Advertising Lab Jan 21 10A rare and useful data point: "For a typical news site, about 0.5% of all visitors print out news reports." (Find more stats like this on AdLab) ---------------- I'm reading The Advertising Research Handbook. Full story...
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Timing Visibility of Display Ads on a Page
Advertising Lab 6 days ago
This is pretty nifty. An ad network called World Web Network created technology that "monitors the visibility time of each banner on a Web page.
Nikon: Say Cheese To Zoom In
Advertising Lab Feb 18 10
Nikon has launched a site to showcase the touchscreen on a new Coolpix camera and it lets you scroll and zoom through image galleries by moving fingers in front of your webcam -- a gestural interface of sorts.
Busted: Another "Consumer-Generated Ad" Myth
Advertising Lab Feb 10 10Exhale, Madison Avenue. Uninitiated content-generating user masses are yet to create a winning Super Bowl spot.
An Ad From Hell In Site's Source Code
Advertising Lab Feb 09 10
Hats off to whoever came up with this: an ad for the Dante's Inferno game (launches today) done in ASCII and hidden in Digg's source code.
Get a Free iPad (or Nine) Here
Advertising Lab Feb 08 10There's no point in this post other than general amusement, but I saw my first "testers wanted" banner ad today and got inspired to gather screenshots of nine different sites promising a free - FREE! - iPad after you buy a bunch of other stuff.
Jerzify Your Avatarized Self
Advertising Lab Feb 05 10
Too meta. See what your Na'vi Avatar would look like as a cast member of Jersey Shore at Jerzify Yourself.
Get Cheap Tickets For Oceanic 815
Advertising Lab Jan 28 10
Awesome! Price-comparison engine Kayak "shows" tickets for the Sydney-LAX Oceanic 815 flight prior to the premier of Lost's sixth and last season.
Loose Lips Sink iPad Deals?
Advertising Lab Jan 28 10
So how come McGraw-Hill's logo wasn't up on that Keynote slide of publishing partners that had cut distribution deals with Apple for the iBooks ebook store? Because of this interview by the publisher' CEO? As an LA Times' blog put it, "Terry McGraw shouldn't be surprised if he wakes up tomorrow with a horse's head in his bed.
Telling A Story With Fantasy Interfaces
Advertising Lab Jan 26 10
Here's a recent quick interview on NPR with Mark Coleran, the designer behind FUI (fictional user interfaces) that have appeared in many well-known movies: "What [a movie character] sees on that monitor looks nothing like what you have on your home computer.
Checkmarks vs. Crosses
Advertising Lab Jan 25 10
Seen on a price comparison page of a web design outfit -- why not use green checkmarks instead of red Xs? Xs here are supposed to mean that the feature is available, right?
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I'm reading The Advertising Research Handbook.
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