In Memoriam: Kodak Scenic Spots
Advertising Lab Jan 19 12I took my first Kodak Photo Spot (wiki) pictures at my spring break trip to the Disney World in the mid-1990s, and through all these years I've never stopped admiring their genius. It's a marketing idea whose elegance has rarely been emulated. I love how organically spreadable the signs were, how they subtly nudged you to spend another scarce frame of film, and how they made people's lives a little bit better by giving their memories just the right composition. Of course today the Kodak Picture Spot is something that could probably be built straight into the digital camera wired to recognize the subject and to statistically analyze thousands of photos taken from the same spot to recommend the optimal composition and camera settings. Full story...
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