There Is This Company
Advertising Lab Nov 19 09Here's something I've been thinking about for some time now. You see, there is this company. It publishes over a hundred RSS feeds and several email newsletters, but not a single blog. The only conversations this company entertains are the ones it starts itself or is subpoenaed into. Conversations it doesn't like, it tries to silence. It has sued some of its biggest fans. It is not known for responding to online complaints about its products. On MySpace, the profile that should have belonged to this company is occupied by a DJ. On Flickr, it's someone from Japan. Last month, it has opened several accounts on Twitter, which it uses to broadcast product news. Full story...
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I'm reading The Advertising Research Handbook.
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