Asana Gets $9 Million (No, It's Not a Yoga Stance–It's a New Start-Up From Former Facebookers) [BoomTown]
All Things Digital Nov 24 09Even yet another goofy start-up name did not prevent Asana--the productivity software start-up founded by former Facebookers Dustin Moskovitz and Justin Rosenstein--from nabbing $9 million in funding from Benchmark Capital and Andreessen Horowitz. The round, which was announced today, will be used to turbocharge Asana and its small team, aiming at the very dull and unexciting but very large and problematic workplace collaboration and communications market. In Sanskrit, "asana" means "sitting down" and refers to strong but relaxed postures in yoga--so, presumably Moskovitz and Rosenstein are trying to help frustration workers achieve a digital form of nirvana. Full story...
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