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It is not unusual for usability experts to claim that aesthetics are not important. If a site is usable that is all that matters. This week on little web design podcast we look at the key skills every web designer should have, how to win over clients and how to manage them over the long term. Once again I am privileged to be speaking at The Future of Web Design, and this year it is a call to arms. User personas have become a staple deliverable for branding and web agencies. But, how useful are they really and what other tools help us understand users better? Whether considering your own site or somebody else’s, how do you make decisions about its development? What are the underlying principles that inform your entire approach to web design? If you want a job in web design there are two options. First, get a job working for somebody else. Second, set up on your own. This week on the Boagworld podcast it’s all about the performance of your site, changing your career and discussing the fact that pop-ups just never seem to die. Most organisations think in terms of web projects, but successful websites like GOV.UK are developed through ongoing iterative and agile development. We all know that testing the sites we produce is important and there are well established techniques for testing usability. I seem to be doing a lot of video interviews lately. This one is for Hatched.fm and talks about everything from building community to what exactly my job is! Companies have become obsessed with social media and how to get more followers. However, despite this obsession they are failing at the most basic level. This week on the Boagworld show, awful accents asking about sprites, the thing all non ux people should know and working with long term clients. For the longest time the web community has been heralding the arrival of mobile. Now that it has hit the mainstream and turned the industry upside down, what will the next evolution of the web be? What challenges surround interpreting brand guidelines for the web? Are branding agencies equipped to bring a brand online or does it need expert knowledge? Large organisations make building and running user centric websites nearly impossible. How then has GOV. It's time for me to get healthy and for that I have turned to technology. However, I need your help too. What were the early days of web design like? What about the future? How do you start out and stay up-to-date in such a rapidly evolving industry? These and other questions I explore in an interview with smashing Magazine. This week on Boagworld we talk schemas, ask whether there is still a role for RSS and talk about our first ever client. Before you launch yet another web project to redesign your site, I beg you to think twice. When building a brand, most organisations start with print. However, the web is the perfect place for building a brand and testing different approaches.