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This week on the boagworld web design podcast, we ask how best to integrate research into your projects, how to market your web app and are we using too many frameworks and libraries? Who is ultimately responsible for your organisations website? Who has the vision, authority and passion? Without a website manager, your site will fail to achieve its potential. Most web designers consider the creation of wireframes an important part of their web design process. Podcasting - Does it have any relevance anymore? Is it a largely abandoned medium and even if you can build an audience, can you make any money out of it. It is not unusual for usability experts to claim that aesthetics are not important. If a site is usable that is all that matters. This week on little web design podcast we look at the key skills every web designer should have, how to win over clients and how to manage them over the long term. Once again I am privileged to be speaking at The Future of Web Design, and this year it is a call to arms. User personas have become a staple deliverable for branding and web agencies. But, how useful are they really and what other tools help us understand users better? Whether considering your own site or somebody else’s, how do you make decisions about its development? What are the underlying principles that inform your entire approach to web design? If you want a job in web design there are two options. First, get a job working for somebody else. Second, set up on your own.