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Podcasting - Does it have any relevance anymore? Is it a largely abandoned medium and even if you can build an audience, can you make any money out of it. It is not unusual for usability experts to claim that aesthetics are not important. If a site is usable that is all that matters. This week on little web design podcast we look at the key skills every web designer should have, how to win over clients and how to manage them over the long term. Once again I am privileged to be speaking at The Future of Web Design, and this year it is a call to arms. User personas have become a staple deliverable for branding and web agencies. But, how useful are they really and what other tools help us understand users better? Whether considering your own site or somebody else’s, how do you make decisions about its development? What are the underlying principles that inform your entire approach to web design? If you want a job in web design there are two options. First, get a job working for somebody else. Second, set up on your own. This week on the Boagworld podcast it’s all about the performance of your site, changing your career and discussing the fact that pop-ups just never seem to die. Most organisations think in terms of web projects, but successful websites like GOV.UK are developed through ongoing iterative and agile development. We all know that testing the sites we produce is important and there are well established techniques for testing usability.