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Wouldn’t it be great if there was a sure-fire formula for pricing that is guaranteed to increase sales and profits? This whitepaper helps by providing Product Managers with a pricing framework aimed at delivering results in the market. I (Nick Coster) am very excited to be talking next week on the Global Product Management Talk about a topic that I have been thinking about and working on for quite some time. Strategy is a term that is often bandied about by many without a crystal clear understanding or definition of what it actually means. Dr. Sarah Colley from Pockets of Brilliance provides Product Managers a simple and effective way of structuring verbal and written communications. Its no secret that Product Managers shoulder a large part of the responsibility for delivering products to market. We’ve been preaching Product Management to a much wider audience recently. Last Saturday (9.3.2013) we rocked on up to a class of 60 MBA students at the Australian Graduate School of Management. The Marketing Coordinator at Brainmates works in: • A Small, Dynamic, Engaged Team • Sydney • A Part-Time, Autonomous Role Brainmates is a boutique Sydney Product Management consulting and training agency that helps organisations reform and transform its products, product people and processes. Natalie Yan-Chatonsky, Head of Consulting Practice at Brainmates, has a great interest in fleshing out the emotional needs of the market in the Ideation stage of product development. This is a guest post from Kimberley Chan from One Desk. Kimberley Chan is a Writer and Marketing Specialist at OneDesk Inc. A few months ago Michael Bromley (former Head of Customer Experience, Portals and Online Services, Integration and B2B at NBN co) spoke at one of our Executive Breakfast events.