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Fact: Email is still (by far) the most profitable online sales channel. That means an essential aspect of your audience is the segment that trusts you with their primary email address.
Content Marketing is a hot topic, no doubt. What you may not know, however, is that it’s been around for a long time, and that it’s finding itself in the midst of yet another “Golden Age” with the rise of the Internet.
This week on The Lede … How a 40,000 Word PDF Earned a Massive Audience The Overwhelming Force of “Gradual” How to Write a Good Blog Post, Fast On Finding Real Pleasure in Our Work Twitter’s First Bona Fide Star Want to grab even more useful links, beyond those that make The Lede, plus additional
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What does it take to get people to pay attention to your content? I think we’ve all read a great piece of writing and thought to ourselves, “Why isn’t this more popular?” (And hey, maybe you even feel that way about your own work!) I obviously can’t answer the entirety of that question in a
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Imagine it’s late Wednesday afternoon. The sun is setting. You are pulling on some sweats after a long day at work when you hear a knock at the front door.
Laurel and Hardy. Batman and Robin. Superman. Which of these doesn’t quite fit? Yup, it’s the guy who can’t handle Kryptonite.
Kids are out of school, flip-flops have taken their place in the hallway, summertime is just around the corner.
All great writing starts with a few well-chosen words, a unique voice, and — according to my guest and colleague — a love for your audience.
For years the search economy built by Google (and others) allowed many people to make decent money by simply executing on certain SEO tactics more efficiently than their competition — even if they didn’t necessarily know the business they were writing about.
I have a secret to tell you. It’s a secret that can improve the lives of every single person who reads this post … writers and non-writers a like.