Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.
I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.
I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.
They were warm, welcoming, and extremely interested in my no-shortcuts, no-magic-beans answers to their questions about how to use social media for marketing and business.
So in honor of Dan Kennedy, who sometimes styles himself as the “Professor of Harsh Reality,” I thought I’d talk today about some of the not-so-kumbaya aspects of social media marketing. Full story...
When I first started Copyblogger in 2006, I was almost militantly against on-page search optimization.
This is another addition to our ongoing series of tutorials and case studies on landing pages that work.
If there’s any one thing that can be said about SEO with certainty, it’s that it manages to cause a lot of confusion.
Those of you who subscribe to the Internet Marketing for Smart People email newsletter found out on Monday what Brian and I have been up to for the past few months.
The McGuffin has been a powerful storytelling device for a long time. It was Alfred Hitchcock who popularized both its use and the name that sounds like it should be on a dollar menu.
Conversation in social media is supposed to be “open source,” right?
We’re supposed to gain energy and excitement from being open to the entire internet, to ideas that come to us from literally every corner of the globe.
Do you know this story?
A scorpion needs to cross the river. He asks a friendly-looking frog to carry him across.
Many of you began blogging to get more business. I’m sorry to tell you that many of you are doing the exact opposite.
Right around a year ago now, I made my first cent online. It was literally a cent — $0.01 — and it showed up in my Google AdSense account after a certain number of people had viewed an ad for dog food or a shiatsu massager or whatever on my old humor blog.
If I asked you to define what an A-list blogger actually is, what would you say?
I’m sure the usual thoughts like “thousands of subscribers,” “lots of comments,” and “large influence” come to mind.