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Econsultancy blog  6 hours ago:

Marketing is becoming the new R&D -

Google’s Chief Economist Hal Varian coined the phrase “marketing is the new finance”.

Econsultancy blog  8 hours ago:

Facebook's real ad problem: addressable market size -

Facebook's Friday IPO may have been cause for celebration on the company's Menlo Park campus, but it was hardly the coming out party major players on Wall Street had hoped it would be.

Econsultancy blog  8 hours ago:

Microsoft launches a new social network, but why? -

When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.

Econsultancy blog  10 hours ago:

Start Me Up! A profile of ProofHQ -

ProofHQ aims to help marketing teams collaborate on content by digitising drafted design work, print ads, web pages, etc.

Econsultancy blog  10 hours ago:

EU cookie law: ICO to contact 50 UK websites about compliance -

The Information Commissioner’s Office will write to 50 top UK websites this week to find out what actions have been taken towards compliance with the new EU e-Privacy Directive.

Econsultancy blog  12 hours ago:

What do consumers think of social media marketing on mobile? -

Stats show the massive growth in the use of smartphones to access social media, but how will consumers react to social media marketing on their mobiles? 

Some of the stats in this DMA infographic suggest there is some resitance to this.

Econsultancy blog  13 hours ago:

How can marketers react to multi-screen trends? -

With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it's more than likely that people are viewing TV while using another device, or with one close at hand.

Econsultancy blog  15 hours ago:

What happens when you can't meet customer demand? -

When a team can't meet customer demand, that demand starts to go underground.

This can have unintended side effects.

Econsultancy blog  15 hours ago:

How healthy is your PPC account? -

Whether you’ve been managing your PPC account for a while, just taken over a new account or even want to audit how your PPC agency is doing, it can be overwhelming to work out how well an account is performing.

Econsultancy blog  3 days ago:

Facebook goes public, FB shares open at $42.05 -

The wait is finally over. After years of anticipation and weeks of headlines, the world's largest social network is a publicly-traded company.

Econsultancy blog  3 days ago:

36% of consumers read marketing emails on mobile -

More than a third of consumers (36%) read marketing emails on mobile, according to new research .

Econsultancy blog  3 days ago:

Mobile is the future, just ask Facebook -

Thanks to Facebook’s filings with the SEC, we now have access to a treasure trove of Facebook data.

Econsultancy blog  4 days ago:

UK jobs moves: Kraft Foods, OgilvyOne, Rocket Fuel -

Once again we compile the most senior, surprising and influential job moves in the UK.

This time we cover appointments at Kraft Foods, OgilvyOne, The Rubicon Project and Scout Media.

Econsultancy blog  4 days ago:

Ten interesting digital stats we've seen this week -

I've rounded up some of the most interesting digital marketing stats I've seen this week. 

Stats include multi-screen usage, mobile email, online returns, buying patterns of tablet users, social media customer service and Twitter's mobile user numbers.

Econsultancy blog  4 days ago:

12 social signals from Twitter that could influence search rankings -

We know that Google uses hundreds of ranking factors to determine where it places web pages in its index.

Econsultancy blog  4 days ago:

This week's top six infographics -

Here's a round up of some of the best infographics we've seen this week. 

We have infographics on Facebook's IPO, bounce rates, keeping users engaged with your emails, tag management, and some great mobile stats.

Econsultancy blog  4 days ago:

Content trends: six things everyone’s talking about -

We're nearly halfway through 2012 and there are some clear content trends emerging.

Here are the top six hot issues we’re discussing with content owners…

1.
Econsultancy blog  4 days ago:

MediaCom's six lessons for mobile marketing -

Marketing giant MediaCom has been sharing some valuable lessons it learned from running mobile marketing campaigns.

Econsultancy blog  4 days ago:

What we've been reading this week: APAC edition -

Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Econsultancy blog  4 days ago:

WSJ reveals readership trends across different devices -

The Wall Street Journal revealed some interesting data about readership trends by device and time today at the Business Development Institute's social and mobile conference for Financial Services.




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