We've been enjoying bringing thought and discussion around the key themes of Integrated Marketing Week to our subscribers and blog community early with Google+ Hangouts.
Mark Johnston is responsible for an array of Microsoft UK websites and blogs aimed at both businesses and consumers.
Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads.
At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.
Navigation is central to the mobile user experience as visitors want to be able to find what they’re looking for or browse your wares with little fuss.
Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered?
Second-screening, where consumers use mobile devices while watching TV, presents great opportunities for brands, retailers and financial services, and is on the increase.
In the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.
In this two part post, I’ll cover the rise of influencer marketing as promising practice for social businesses and how to win the race to seize its benefits.
On Tuesday, I posted a first half summary of the Econsultancy Hangout I participated in with Jim Sterne and Tom Cunniff (moderated by Econsultancy’s Stefan Tornquist) on Measurement, Analytics, and Attribution.
Online communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky!
Historically, social media was seen as an anathema to businesses like banks.
It’s that time again when we present the finest digital marketing infographic we’ve seen this week and I’m pleased to say that this time round the winner is a friend of mine.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.
Google Plus has announced a host of new image editing features, which integrate the brilliant Snapseed application into the social network.
There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands.
Bing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet.
Econsultancy’s report on marketing integration won’t be published until Integrated Marketing Week in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros.
When it comes to the Connected TV landscape, it truly is a wilderness out there.
Change in how we’re consuming media provides tremendous opportunity for both publishers and content creators looking to reach audiencea.
Here's a brief summary of the main G+ improvements in effect today.
We at Econsultancy think it now has the chops to garner more users, and these features may enable the platform to take hold.
Over the past few months I've been looking at how different global brands make use of the main social networks, but so far I've neglected the auto industry.
Thanks again to Panda, Penguin etc, it seems many webmasters are panicking about links they have obtained in the past, or have been pulled up by Google as a result of over-zealous link building.