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Why marketers should focus on persuadables -
Persuasion is a hot topic. But do you also know which of your customers you can persuade?
I recently talked to one of the leading figures in Data Science, Eric Siegel, author of Predictive Analytics.
Reducing customer struggle: get mobile right the first time -
Last week we all waited with baited breath to find out ‘what’ exactly Apple was going to launch at this year’s World Wide Developer Conference (WWDC).
Cannes Lions day one: change the world...but make it fast -
Cannes Lions, the most prestigious international creative communications awards festival, kicked off this week showcasing more than 34,000 entries from around the world.
Why CMOs should make business decisions based on consumer needs -
Chief Marketing Officers need to become the “Consumer SME” for their company and make business decisions based on consumer needs to achieve loyalty and repeat business.
Facebook’s Graph Search: will it save f-commerce? -
As the CEO of an ecommerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling.
A day in the life of a... Games Designer -
Pete Low is a Games Designer at Chunk, a digital content agency based in Glasgow. Here he explains what he does for a living, and why he loves his job after 17 years in the games industry.
10 hotel websites that autoplay sound to delight visitors -
I read a brilliant article the other day... one of the very funniest things I have read in ages. It was all about how companies in the hospitality sector should play sound to make visitors feel “secure”.
Is Google sacrificing quality in return for greater diversity? -
'Domain Clustering' is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.
How Econsultancy uses Facebook, Twitter, Pinterest and Google+ -
Inspired by the works of our reporting superstar David Moth, I decided that with all these big brands being covered in our series on social strategies, it was high time we threw our own hat into the ring.
Six outstanding automotive marketing campaigns to get your creative motor running -
What makes a campaign stand out?
We’re ‘gearing up’ for The Digitals on June 27th, so we thought we’d take a closer look at some inspiring examples that really caught our eye, starting with our Automotive category so expect speed, dangerous curves and terrible car-based puns aplenty…
Auto Trader drops a car in the ThamesStunt marketing remains popular in the social age, the only difference is that these days the punters want to get involved in the action directly, which is what drove Auto Trader to hang a SEAT Mii 35 metres above the Thames and leave its fate in the fickle hands of Twitter.
