10 interesting digital marketing stats we've seen this week
Econsultancy blog Jan 04 13
It's been a slow week for marketing stats, but even so here are some of the best we've seen.
Stats include Boxing Day ecommerce traffic, mobile sales and conversions from Affiliate Window, a record week for app downloads and sales data from John Lewis, Amazon and Next.
For more digital marketing stats, check out our Internet Statistics Compendium.
Online sales up 44% at John Lewis John Lewis reported this week that its sales in the five weeks to the end of December rose by 13%, while online sales rose by a massive 44%. In fact online sales now account for a quarter of the retailer’s total sales and reached more than £800m for the year in December.Full story...
More stories from econsultancy blog »
This week's finest digital marketing infographic -
It’s Friday and that means it’s time for us to trawl our inboxes to pluck out the finest infographic we’ve seen this week.
The state of the digital jobs market -
A little while ago, we held a quick poll of our Twitter followers to gain some insight into the state of the digital jobs market.
10 interesting digital marketing stats we've seen this week -
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include social advertising in the alcohol industry, a drop in Facebook usage, consumer loyalty, barriers to mobile payment adoption and Google News.
How to run a successful multichannel social media promotion -
Trick question: if you run a Twitter campaign that directs a customer to your Facebook page and they click through to your site, how many channels did you use?
In this day and age, running social media promotions can be overwhelming.
Penguin 2.0: where does SEO go from here? -
Matt Cutts announced this week that Google update ‘Penguin 2.0’ has been rolled out and has affected about 2.
Australian consumers ignore targeted marketing -
It seems Australian consumers are losing patience with targeted, yet unwanted, marketing and advertising, both online and off.
The value of Vine to the disinterested -
I confess, there are plenty of things that make Twitter's six second video service, Vine seem to be utterly dismissible.
Seven core principles digital marketers forget -
Guy Kawasaki once said: 'If you have more money than brains, you should focus on outbound marketing.
Our next Google+ Hangout 5/29: managing integration -
Brush up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts.
10 excellent ecommerce product pages -
In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common.
