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Econsultancy blog  10 hours ago:

Cannes Lions day one: change the world...but make it fast -

Cannes Lions, the most prestigious international creative communications awards festival, kicked off this week showcasing more than 34,000 entries from around the world.

Econsultancy blog  11 hours ago:

Why CMOs should make business decisions based on consumer needs -

Chief Marketing Officers need to become the “Consumer SME” for their company and make business decisions based on consumer needs to achieve loyalty and repeat business.

Econsultancy blog  12 hours ago:

Facebook’s Graph Search: will it save f-commerce? -

As the CEO of an ecommerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling.

Econsultancy blog  14 hours ago:

A day in the life of a... Games Designer -

Pete Low is a Games Designer at Chunk, a digital content agency based in Glasgow. Here he explains what he does for a living, and why he loves his job after 17 years in the games industry.

Econsultancy blog  17 hours ago:

10 hotel websites that autoplay sound to delight visitors -

I read a brilliant article the other day... one of the very funniest things I have read in ages. It was all about how companies in the hospitality sector should play sound to make visitors feel “secure”.

Econsultancy blog  17 hours ago:

Is Google sacrificing quality in return for greater diversity? -

'Domain Clustering' is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.

Econsultancy blog  17 hours ago:

How Econsultancy uses Facebook, Twitter, Pinterest and Google+ -

Inspired by the works of our reporting superstar David Moth, I decided that with all these big brands being covered in our series on social strategies, it was high time we threw our own hat into the ring.

Econsultancy blog  18 hours ago:

Six outstanding automotive marketing campaigns to get your creative motor running -

What makes a campaign stand out?

We’re ‘gearing up’ for The Digitals on June 27th, so we thought we’d take a closer look at some inspiring examples that really caught our eye, starting with our Automotive category so expect speed, dangerous curves and terrible car-based puns aplenty…

Auto Trader drops a car in the Thames

Stunt marketing remains popular in the social age, the only difference is that these days the punters want to get involved in the action directly, which is what drove Auto Trader to hang a SEAT Mii 35 metres above the Thames and leave its fate in the fickle hands of Twitter.

Econsultancy blog  18 hours ago:

Companies struggling with mobile optimisation: report -

Though almost three quarters of companies are planning to ramp up their spending on mobile channels this year, the complexities of providing an excellent customer experience on mobile is a challenge.

Econsultancy blog  19 hours ago:

Removing the 'F' word from your brand guidelines -

Take a few seconds to minimise this window (careful now, don't close it!) and find an electronic version of your brand guidelines.