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Takeaways from our #IMW13 Hangout: Channel integration -
We've been enjoying bringing thought and discussion around the key themes of Integrated Marketing Week to our subscribers and blog community early with Google+ Hangouts.
Q&A: Microsoft UK's Head of Digital on the complexity of running multiple sites -
Mark Johnston is responsible for an array of Microsoft UK websites and blogs aimed at both businesses and consumers.
Organic posts are most popular social tactic but paid ads are more successful: report -
Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads.
Cross Device Measurement in Google Analytics will turn mobile marketing on its head -
At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.
11 ways to improve the navigation on your mobile site -
Navigation is central to the mobile user experience as visitors want to be able to find what they’re looking for or browse your wares with little fuss.
The potential of addressable TV advertising -
Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered?
Second-screening, where consumers use mobile devices while watching TV, presents great opportunities for brands, retailers and financial services, and is on the increase.
How to hold a great Google+ on-air Hangout -
In the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.
Influencer marketing is the new Eldorado: who will lead the gold rush? -
In this two part post, I’ll cover the rise of influencer marketing as promising practice for social businesses and how to win the race to seize its benefits.
IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two -
On Tuesday, I posted a first half summary of the Econsultancy Hangout I participated in with Jim Sterne and Tom Cunniff (moderated by Econsultancy’s Stefan Tornquist) on Measurement, Analytics, and Attribution.
Are financial service online communities effective? -
Online communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky!
Historically, social media was seen as an anathema to businesses like banks.
