Almost half of UK social media users don’t like seeing ads based on their profile activities, according to new data from YouGov.
The study also found that 44% of respondents would not be more positive about a product their friends have followed or liked and 43% are unlikely to talk about a brand on a social media site even if they heard something positive about it.
Econsultancy’s State of Social Report found that 75% of companies use Facebook as a marketing channel, yet YouGov’s statistics suggest there may be less benefit for brands than we think.
YouGov’s study, which polled 1,275 UK consumers, also found that Facebook’s popularity may be starting to plateau. Full story...
Facebook's Friday IPO may have been cause for celebration on the company's Menlo Park campus, but it was hardly the coming out party major players on Wall Street had hoped it would be.
When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.
ProofHQ aims to help marketing teams collaborate on content by digitising drafted design work, print ads, web pages, etc.
The Information Commissioner’s Office will write to 50 top UK websites this week to find out what actions have been taken towards compliance with the new EU e-Privacy Directive.
Stats show the massive growth in the use of smartphones to access social media, but how will consumers react to social media marketing on their mobiles?
Some of the stats in this DMA infographic suggest there is some resitance to this.
With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it's more than likely that people are viewing TV while using another device, or with one close at hand.
Whether you’ve been managing your PPC account for a while, just taken over a new account or even want to audit how your PPC agency is doing, it can be overwhelming to work out how well an account is performing.
The wait is finally over. After years of anticipation and weeks of headlines, the world's largest social network is a publicly-traded company.
More than a third of consumers (36%) read marketing emails on mobile, according to new research .