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Ad overkill: are news sites putting ad revenues before usability?

Econsultancy blog  Feb 17 12

Many newspapers are struggling to survive, and you can understand that they would want to maximise online ad revenues, but I think some run the risk of losing users through ad overkill. 

Some news websites, and this in common on regional sites especially, are using some very annoying and intrusive ad formats which could be doing more harm than good. 

I'm not saying they shouldn't use advertising, but newspapers have to find a balance between reader engagement and maximising ad revenues.

Ad revenue versus user experience

If you look at some websites, it seems that publishers are putting ad revenues before usability. Full story...



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