adidas has today launched its first 'corporate' blog, written by staff to provide people with a glimpse into the sports brand’s inner workings.
Over the past few months employees from various departments - including marketing, social and operations – have been writing posts on new projects, daily tasks and their experience of working at adidas ahead of today's reveal.
A post by adidas’ chief corporate communication officer Jan Runau reads, “This blog’s objective is to give you a personal and holistic picture of the company behind the brands. Full story...
Facebook's Friday IPO may have been cause for celebration on the company's Menlo Park campus, but it was hardly the coming out party major players on Wall Street had hoped it would be.
When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.
ProofHQ aims to help marketing teams collaborate on content by digitising drafted design work, print ads, web pages, etc.
The Information Commissioner’s Office will write to 50 top UK websites this week to find out what actions have been taken towards compliance with the new EU e-Privacy Directive.
Stats show the massive growth in the use of smartphones to access social media, but how will consumers react to social media marketing on their mobiles?
Some of the stats in this DMA infographic suggest there is some resitance to this.
With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it's more than likely that people are viewing TV while using another device, or with one close at hand.
When a team can't meet customer demand, that demand starts to go underground.
This can have unintended side effects.
Whether you’ve been managing your PPC account for a while, just taken over a new account or even want to audit how your PPC agency is doing, it can be overwhelming to work out how well an account is performing.
The wait is finally over. After years of anticipation and weeks of headlines, the world's largest social network is a publicly-traded company.
More than a third of consumers (36%) read marketing emails on mobile, according to new research .