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Automotive's social trend could pay off for Carpooling app

Econsultancy blog  Feb 10 12

The integration of social media into the automotive industry is predicted to be one of the key digital trends of 2012 and already this week we have seen several developments in this field.

On Monday Ford launched a new tool that allows its US dealers to display real time inventory information through their own social media profiles, and YouTube this week announced two new automotive channels.

One app positioned to take advantage of this integration of social and automotive is Carpooling.co.uk

Having started out as a website portal, it launched iPhone and iPad apps in February last year and more recently unveiled Facebook and Android versions. Full story...



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